Linena, a textile brand created on an obsession for classic style and natural production, was growing as an example of elegance.
Bestik, with its strong eye for particulars and commitment to storytelling, works together with Linena. We began on a mission to create something that captured the heart of the brand.
Through smart branding, we created a visual identity that produced quality and hidden elegance. From the carefully chosen color palette to the font, every element of Linena’s brand reflected the exceptional quality of their linens.
We showcased the environmentally friendly techniques that supported the business, gave behind-the-scenes looks at the production process, and built a community of people who shared a love for the better things in life.
Customers could now engage with Linena on a deeper level and use its social media presence as a storytelling platform, rather than only as a means of marketing. We honored the legacy of traditional workmanship, the beauty of textile design, and the eternal appeal of elegance.